CATEGORY
Visual Identity
"COKKA Kōngkā Guài" is a brand specializing in low-calorie ice cream. In response to modern consumers' growing focus on health, it aims to deliver a "natural, light, and joyful" eating experience.
The concept of "relaxed delight" inspired the creation of the Kōngkā Guài (Cosmic Chill Monster) character—a little creature living on a cozy planet. It loves to unwind and embrace a carefree lifestyle, delights in exploring surprising flavor combinations, and is passionate about happy calorie control, staying health-conscious, and maintaining a cheerful vibe.
DATE
2023
COOOT IS A DESIGN STUDIO BASED IN ZHENGZHOU, CHINA, OFFERING BRANDING, PACKAGING, AND EVENT DESIGN SERVICES TO CLIENTS WORLDWIDE. WE FOCUS ON CREATIVITY AND AESTHETICS TO EXPLORE DIVERSE BRANDING POSSIBILITIES.
BRAND ISSUE 70,MAGAZINE 2023
Victionary 2025
VISUAL IDENTITY
PACKAGE
GRAPHIC DESIGN
DIGITAL DESIGN
ACTIVITY DESIGN
COOOTDESIGN@QQ.COM
COOOTDESIGN
INSTAGRAM
BEHANCE