COOOT.DESIGN STDIO

WORKS

CATEGORY

Packaging Design

「Good taste tea, dispel daily minor emotions」

Wamao Aqi CATEA was founded in 2021 and is a brand-new Yunnan tea brand with a focus on "working individuals." It takes the original cultural symbol "Wamao" as the brand's IP image and centers around the authentic portrayal of the daily lives of working individuals, aiming to evoke emotional resonance while establishing a closer emotional connection with consumers.

The product line is inspired by the weekly routines of working individuals, matching seven different types of tea from various regions in Yunnan. This extends to a 5+2 concept, comprising five days of paid wellness and two days of soul-releasing series. The goal is to provide a delicious cup of tea that helps dissolve the small emotions that arise from the busy workdays, allowing individuals to fully unwind and enjoy their days off, all while maintaining a pleasant state of mind.

DATE

2024

COOOT IS A DESIGN STUDIO BASED IN ZHENGZHOU, CHINA, OFFERING BRANDING, PACKAGING, AND EVENT DESIGN SERVICES TO CLIENTS WORLDWIDE. WE FOCUS ON CREATIVITY AND AESTHETICS TO EXPLORE DIVERSE BRANDING POSSIBILITIES.